Industrial/Business Market Research Business-to-business research is one of Field Research Corporation's main activities. While many of the techniques are similar to those used in the consumer products and services (retail) field, this type of research requires special knowledge of unique characteristics of the business/industrial buyers and markets. Types of Studies     Advertising effectiveness Market definition Market share Competitive assessment Purchase decision process Service support evaluations Pricing research New product testing Product design/features Market potential Brand/product/industry image User satisfaction Subject Area Specialties     Telecommunications Computers, peripherals High-tech manufacturing Software products Datacommunications Industrial products Scientific instruments Business banking Types of "Publics" Interviewed     CEOs, CFOs, VPs Design engineers Department heads, managers EDP, MIS managers Customer service managers Purchasing agents End-users (various) Telecom decision makers Datacom decision makers Small business owners Products / Services Studied     PCs, printers, peripherals, mini-computers, e-mail, voice mail, ISDN, network management/ control, billing, call detail, voice response, gateways, private networks, network typologies, online services, LANs/WANs, public switching, LAN interconnection, incoming call managers, discount plans, new phone sets, plotters, scientific instruments, support services, software, integrated chips, kiosks, data routers, frame relay, high-speed data transport, multiplexors, advanced calculators, Caller ID phones

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