Experience in Consumer Product Research We have completed literally hundreds of surveys for consumer product companies covering a wide range of research needs from initial screening of new product concepts to ongoing monitoring of consumer reactions to nationally distributed items in mature markets. Examples of Types of Surveys   Advertising effectiveness Awareness, trial and usage Brand equity and image Market definition Concept testing New product testing Line extensions Taste tests Brand positioning Market segmentation Product positioning Product evaluations Customer satisfaction Brand tracking Consumer Products Studied   Appliances Automobiles Beer Bottled water Bread Calculator Cameras Canned fruits Canned vegetables Catsup Chewing gum Cleansing products Coffee Condiments Convenience food Cookies Cordials Cosmetics Drugs Frozen foods Fruit juices Guitars Hats Hot tubs Jeans Liquor Margarine Milk Nuts Paper products Pest products Pianos Raisins Salami Slacks Snacks Soft drinks Sound amplifiers Tea Trucks Wine For other products, see specialized areas of expertise, e.g. computers (High Technology Markets), insurance (Financial Services), telephones (Telecommunications).

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