Experience Specialties Our senior research professionals have highly specialized knowledge and extensive experience in a number of specific research areas including: Technology Telecommunications Healthcare/Health Services Energy/Utilities Financial Services Retailing Petroleum Industry Recreation and Travel Audience Measurement Public Utilities Consumer Products Public Policy/Social Issues Survey Evidence/Expert Testimony Print/Broadcast Media Education Industry Trade Associations Local Municipalities/ Governments Regulatory Issues Public Relations Research Industrial/Business Market Research   Types of Research Our experience includes a broad range of different types of studies:   Advertising Effectiveness Pricing Studies Customer Satisfaction/Loyalty End-user Evaluations Brand Equity Measurement Image/Reputation Market Segmentation Market Demand Estimates Legal Surveys Market Definition/Sizing Concept Evaluation Employee Studies Positioning Research Needs Assessment Awareness, Trial and Usage New Product Research Issue Management Community Attitudes Techniques and Methodologies We have experience with a broad array of quantitative research methodologies and data analysis techniques including For data gathering:  Telephone Face-to-face (home or central location) Intercept surveys Mail surveys Phone/mail/phone surveys Phone/mail surveys One-on-one interviews For statistical analysis:  Standard cross-tab or univariate analysis Factor analysis Regression analysis Cluster analysis Conjoint measurement Perceptual mapping Populations studied: General Public  Public-at-large Users of a particular service/product Lapsed or discontinued users Particular socio-demographic groups Low incidence populations, e.g. non-telephone households, uninsureds PC owners Internet users Parents Teenagers Businesses  Large corporations Middle market companies Small businesses Business owners, proprietors Corporate executives Key decision makers (various) Purchasing agents Datacom, Telecom, MIS, IT managers Health care administrators School administrators Other Special Publics State brokers, agents Financial analysts Employees Shareholders Subscribers to a particular media Members of a particular organization Lobbyists Journalists, news media Legislators Attorneys Physicians Alumni Community influentials Farmers College students

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