Experience in Technology Research Paralleling the rapid growth in technology, "high tech" research has been one of our fastest growing areas of activity. We have been conducting studies in the computer and information technology areas since the early 1960s. Our experience runs the gamut from interviews with highly specialized publics (e.g. engineers, scientists, top executives, purchasing agents and other specialists) to studies of end-users and the broader consumer and business markets. A number of studies in this area have been multi-national in scope. In recent years we have done research in Australia, Canada, France, Germany, Hong Kong, Italy, Japan, the Netherlands, Sweden, Switzerland and the United Kingdom. Types of Surveys in Technology Research   Customer satisfaction studies Corporate and brand image assessments Market definition studies Product evaluation studies Experimental designs to evaluate new products Pricing research Assessments of service and support programs Retail sales tracking Awareness, attitude and usage studies Training program evaluations Brand share tracking Competitive assessment Market segmentation Advertising effectiveness Concept testing

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