Experience in Print and Broadcast Media
We have conducted many different types of studies for a wide variety of print and broadcast media clients. We have also conducted a broad range of media-related studies for major advertisers and advertising agencies. The objectives of these studies range from relatively simple, straightforward efforts to measure the size of an audience for a particular publication, broadcast, communication or event to much more complex, highly customized studies to examine the characteristics, attitudes, beliefs, specific and/or reactions of a particular population to a particular media's offerings.
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Media Studies |
| We have conducted hundreds of studies for our media clients covering a broad range of research needs, issues and objectives. Many utilize standard, well-known media audience measurement techniques. For others, we have developed highly customized research designs and questionnaires. |
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Media-Related / Advertising |
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| Field Research Corporation has conducted media-related studies for numerous major advertisers and advertising agencies. These studies have covered a wide range of topics, including: | |
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