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Experience in Telecommunications
Research
Our experience in telecommunications research is extensive and goes back over
more than 40 years. Currently it is one of the fastest growing parts of our business.
Studies range from highly complex, large-scale efforts designed to provide guidance
and direction for major strategic decisions to smaller scale, albeit no less challenging,
studies to evaluate new products, provide pricing guidance, identify target markets,
prioritize products or product features and the like.
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Range of Research Issues/Needs
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| Our experience in telecommunications research spans a broad range of research needs
and issues, including: |
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Product Research
Testing interest in/demand for new products and services
Testing prices and pricing structures
Identifying targets for new products, services
Evaluating products and product features
Strategic Planning Research
Developing comprehensive profiles of customers
Segmenting customers for targeted marketing
Assessing new trends
Defining network typologies
Assessing factors affecting choice of vendor
Assessing strengths, weaknesses of vendors
Assessing awareness and need for new technologies
Tracking Surveys (Repeat Measurement)
Ongoing customer satisfaction measurement
Panel studies for database planning
Public Policy/Regulatory Issues
Results of a number of our studies in the telecommunications area have been used
in hearings before the California Public Utilities Commission, the California State
Legislature, the Federal Communications Commission, the U.S. Senate and other venues.
In these instances, our reputation for accuracy and objectivity lends a high degree
of credibility and support to the research.
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